Five Minutes with Pom Amsterdam
Meet Violet and Liesbeth Lotgering, the founders of one of our favourite womenswear collections POM Amsterdam - a big hit in The Store at Restoration Yard. The Dutch fashion duo talk inspiration, prints and wardrobe must-haves for autumn.
Who or what was the inspiration behind the birth of POM Amsterdam?
Violet: Our grandfather was the founder of the well-known Dutch Talens paint factories. Creativity and entrepreneurship therefore, run through our veins. Our grandparents always used to paint at home. That was passed on to our father and later to me.”
Liesbeth: As a young girl, I used to make clothing from old drapes on the sewing machine. I would use those clothes to dress up.
Can you describe process from conception to that first collection?
Violet: We always start by following the
trends, from which we pick the elements that are close to our brand and style.
From this we create a colour pallet, choose different materials and come up
with a concept and theme. From here I start painting and creating the prints.
Liesbeth: Our FW1920 collection for instance was inspired by beautiful 17th and 18th century illustrations that we found in old books, hidden away in a library of a castle. Violet used these illustrations to create ‘Garden of Eden-like’ prints of owls, giraffes, exotic plants and fruits. The ‘Secret Treasures & Hidden Gems’ collection was born.”
How would you describe the handwriting of the brand?
Violet: Colourful, feminine and elegant, unexpected details, authentic, eclectic, brings a smile, high quality materials, hand-painted prints.
And Autumn/Winter 2019 – give us three words that encapsulate it?
Violet: Toile-de-Jouy, colourful, feminine
What are your favourite picks from this season’s collection for both of you – and are they different standout items from each other?
Liesbeth: I love wearing the Hidden Gems Blue dress. The dress is
made of Cupro, which gives it a silky look. When I wear it, I instantly feel
dressed up. I can wear it to a party, however with cool sneakers I wear it
throughout the day.”
Violet: I feel really comfortable in the Phantasy Festival Blue top and trousers. The outfit is tough and feminine at the same time. As the top and trousers have the same print, It looks like a jumpsuit together.
You describe each other as very different. Do different aspects of your personalities come across in each collection?
Violet: Liesbeth and I work in synergy to create the right POM-feeling in each collection. Liesbeth looks at the collection from a commercial point of view and I look at it creatively. Both our personalities and views come together in each collection.”
What key pieces need to be in every woman’s wardrobe this season?
Liesbeth: The POM shawl: We have a wide range of beautiful shawls in various materials, such as cupro, modal, wool or silk. And all shawls have a different print, designed in-house. The rich colours and contrasting elements bring a smile to people’s faces.
Violet: The POM dress: All our designs are created to make women feel beautiful and special - through elegant styles and feminine cuts and by using fun, unexpected details such as refined buttons and colourful fringes. A POM dress can be worn for any occasion – style-up for an elegant party or style-down for a casual day.